Tidal cannot control the terms of those deals any more than its rivals can. The second is for artists to get a bigger share of the money paid to their labels, with contracts ranging from fair to awful on this front. The first is organic growth: the more people use these services, the more streams there will be and so the eventual royalty cheques will be bigger. There are two ways musicians can earn more from streaming. Streaming companies do not pay musicians directly they pay record labels and music publishers, which then pass on whatever percentage of that money each creator’s contract entitles them to. Tidal is claiming it will pay more, but that may not be as easy as it hopes. One of the big talking points around music streaming is how much – or how little – artists and songwriters make from it. The nearest so far is Rhapsody (which operates as Napster outside the US): it clocked up 2.5 million subscribers in February. No subscription-only service has come close to matching Spotify’s total of 15 million paying users. Here’s the key fact: more than 80% of our subscribers started out as free users,” wrote chief executive Daniel Ek last year. “Our free service drives our paid service. It has 60 million users, and 15 million of them pay for it. Yet Spotify argues that its free tier is crucial in persuading people to buy a monthly subscription. The company is under pressure to introduce more restrictions on its free tier – for example, withholding the latest albums – or even do away with it entirely. Read more What’s wrong with free streaming?Īs the biggest streaming music service, Spotify is most under the cosh in this debate. Taylor Swift pulled her music from Spotify in 2014 in protest at that company’s unwillingness to let her remove it from its free tier, while this year Lucian Grainge – boss of major label Universal Music – has talked publicly about his concerns over free streaming. People really feel like music is free, but will pay $6 for water,” said Jay Z in an interview with trade magazine Billboard. “People are not respecting the music, and devaluing it and devaluing what it really means. The big message from Tidal’s launch was its new owners’ determination to restore the value of music in the eyes (or ears) of listeners, which means making them pay for it, rather than listening for free, as they can on the advertising-supported tiers of rivals Spotify and Deezer. Why do these artists want to own a streaming service? It has yet to confirm whether labels will also get stakes in Tidal, as they have with Spotify, or whether it plans to raise money from venture capital investors. The company is pitching itself as “the first artist-owned global music and entertainment platform”, and promising to give shares to other musicians too. All appeared at the company’s press conference on Tuesday, and all have equity in Tidal too. Not just Jay Z, but Arcade Fire, Beyoncé, Calvin Harris, Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J Cole, Kanye West, Madonna, Nicki Minaj, Rihanna and Usher. More information is available at /ForArtists.Tidal is under new ownership, and those owners are musicians. Tidal is using Square, Cash App, and PayPal for payouts to artists, and also has partnered with distributors CD Baby, DistroKid, Stem, Symphonic, and Tunecore, with Equity Distribution and Vydia launching in the coming weeks.Īll artists must opt-in to access direct artist payouts, either through Tidal’s invite-only direct registration option or through one of its distribution partners. Rather, royalties will be paid based on the actual streaming activity of individual HiFi Plus subscribers as opposed to the industry accepted method of aggregating streams, empowering fans to play a larger role in the success of their favorite artists. In this new model, royalties attributed to HiFi Plus subscribers will not be aggregated. Fan-centered royalties: Starting in 2022, Tidal is taking a different approach on royalties.This direct-to-artist payment is in addition to their streaming royalties. Each month, a percentage of HiFi Plus subscribers’ membership fees will be directed towards their top streamed artist, which they will see in their activity feed. This innovative program will give artists access to an additional payment stream, so they can benefit directly from their biggest fans on Tidal. Direct-to-artist payments: Beginning today, Tidal will launch monthly direct-to-artist payments.In addition to the free tier, the HiFi tier ($9.99/month) and HiFi Plus ($19.99 for even better HiFi and fan-centered royalties and direct-to-artist payments), the company has announced the following new ways to pay artists, which are quoted directly from the announcement below: Tidal’s new payment model, which is apparently only available in its $19.99-per-month HiFi Plus tier, partially adapts the user-centric model.
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